What is SEO and Why is it Important?

seo and its importance
seo and its importance

Do you ever heard about SEO? Maybe from someone who is doing blogging or online work. If not than don’t worry! Today we will go deep into this SEO thing and see all the things in detail.

Before we start, let me tell you, SEO is the biggest marketing strategy for online business.

It is something which gives you benefit round the year without any cost. If you learn this you can generate amazing results with the help of this.

So, without any further delay let’s get started.

What is SEO?

What is SEO

Let’s first understand what is SEO. SEO stands for Search Engine Optimization.

As its name suggest in this we have to optimize our site or blog for the search engines. We do SEO of our site to rank our site on the first page of the google for the particular keyword.

In SEO we have to follow certain rules set by the search engines so that it can achieve higher ranking on the search engine results.

If you succeed in ranking your site on the top of the google search results than you will be able to generate hell lot of traffic on your site and also get the customers and sales.

But one thing which is important to understand here is SEO is the long term process. It takes you 2-3 months or even more to rank your site on the top of google.

Its not the same for each case, actually it depends on the keyword you choose and the competition on that keyword.

If the keyword has very less competition than you can easily rank on that.

Why is SEO Important?

Importance of SEO

SEO is something which requires one time effort and than it gives the lifetime benefit.

Millions of people using search engines daily to find the answers of their query. Just imagine if you get the just one percent of that people on your blog than how much revenue you can generate. Its huge right!!

The above statement enough to tell the importance of SEO. In online world you need traffic and you can get that in two ways –

  • Organic way (includes SEO, Social Media shares)
  • Paid way (includes ads, sponsors, affiliates etc.)

And SEO is the best way to get free organic traffic. These traffic are not just the numbers, these are the real people who can buy your product or service also.

Let’s see some more points which tell the importance of SEO:

  • More than 70% people who use search engines clicks on the any top 5 search results. If your site is in any of that 5 position than people will come to your site without any paid promotion.
  • SEO also helps to give you more visibility and attention.
  • Since user trust on the sites who rank on the top of the google. So it can help to build trust on your brand and helps in your brand building.
  • People who find your site by searching it on google, maximum chances that they share it on social media. This will do the social promotion of your sites free of cost.
  • SEO gives you the competitive advantage by bringing you the free organic traffic and doing your free promotion.

3 Pillars of SEO

Pillars of SEO

This building of SEO is made up of 3 pillars. These 3 pillars are:

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO

These 3 pillars are the base of SEO. You can’t leave any of this. If you want to rank on the top of the search engines than you have to take care of each of these.

Each of these contains different types of work and rules. So let’s understand each of them one by one:

Technical SEO

Technical SEO

The first pillar of SEO is known as Technical SEO. As its name suggests it is not related to any content written on your site or your content promotion.

In this you have to do some technical changes on your site to make the search engine crawler work easier and you get your site indexed fast on google.

And the good this about this is, its just a one time process. You have to do this once in the lifetime of your site.

You must do this. Some people take it likely and it result in negative impact on their site later.

On-Page SEO

On Page SEO

The second pillar of SEO is On-Page SEO. Every changes you do on your site is count under the on-page SEO.

The main purpose of On-Page SEO is to give the enough signal to the search engines so that they understand that you have a page related to what topic and on which keyword you want to rank that.

On-Page SEO helps search engines to understand:

  • What is this page about?
  • What solution you are providing?
  • Is your site good enough to rank?
  • Is your site helpful or not?

Things that affect the On-Page SEO are:

  1. Keywords
  2. Title Optimization
  3. Permalink
  4. Heading
  5. Site Structure
  6. Image Optimization
  7. Internal links
  8. Content Length
  9. Original content or Plagiarism free content
  10. External links

Off-Page SEO

The third and last pillar of the SEO is the Off-Page SEO. After doing the technical SEO and On-Page SEO, you have to do the Off-Page SEO.

Off-Page SEO of the website helps to build the site authority and gives the social signals to the search engine that this site is more good to rank on top of search results.

The main work we have to do in the Off-Page SEO is the backlinks building. But let’s first understand what is backlink.

Backlinks are the the links on someone else site and redirecting them to your site. These backlinks helps to build the authority of your site.

If your site authority is high than search engine will give you the preference to rank on the top of search results.

But never try to buy backlinks this will cause you the site removal from the search engines.

Conclusion

In this blog we learn about the SEO and its importance and the 3 main pillars of SEO.

If you like this blog than share it with others also. And if you have any query than you can ask in the comment box below.

If you want digital marketing services then your can check ours at digital marketing company services.

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